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How to get the most out of your CMSA eBlast

CMSA offers twelve (12), monthly eBlast opportunities each calendar year. eBlasts may be branded content. Contact Rebecca Davis at rdavis@parthenonmgmt.com to schedule your eBlast today!

Details and Dimensions

  • Copy may be sent in Word doc (with separately attached images), or HTML format
  • Images should be sent as JPEG or PNG
  • Include a link to desired webpage

Tips and Tricks

  • Make link to webpage trackable to better determine ROI
  • Include link to educational material or giveaway for better click-rate
  • Tuesdays typically have the best open rate
  • Thursdays typically have the best click-through rate

Deadlines and Reporting

  • Image and link must be submitted seventy-two (72) hours prior to send date
  • CMSA will provide a 24-hour analytics breakdown
  • CMSA will provide an addtional seven-day analytics breakdown


Case Management Society of America

5034A Thoroughbred Lane
Brentwood, TN 37027