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How to get the most out of your CMSA Social Media Posts

CMSA offers weekly opportunities to market on our social media pages. Contact Rebecca Davis at rdavis@parthenonmgmt.com to schedule your social media post today!

Facebook Details and Dimensions

  • Images: JPEG or PNG format, 1200 x 630 pixels
  • Videos: MP4 format, 16:9 or 9:16 ratios
  • Videos should be no longer than one (1) minutes

Twitter Details and Dimensions

  • Images: JPEG or PNG format, 1600 x 900 pixels
  • Videos: MP4 format, 1200 x 1200 pixels
  • Videos should be no longer than one (1) minutes

Instagram Details and Dimensions

  • Images: JPEG or PNG format, 1080 x 1080 pixels
  • Videos: MP4 format, 500 pixel max width
  • Videos should be no longer than one (1) minutes

LinkedIn Details and Dimensions

  • Images: JPEG or PNG format, 1200 x 627 pixels
  • Videos: MP4 format, 16:9, 1:1, or 9:16 ratios
  • Videos should be no longer than one (1) minutes

CMSA Socials Reach

  • Facebook: 5400 fans
  • Twitter: 2800 followers
  • Instagram: 400 followers
  • LinkedIn: 19,900 followers

Tips and Tricks

  • Utilize hashtags
  • Include a trackable link to better calculate ROI
  • Keep your post to 50 characters or less

Deadlines and Reporting

  • Image, copy, and link must be submitted seventy-two (72) hours prior to send date
  • CMSA will provide a 24-hour analytics breakdown
  • CMSA will provide an addtional seven-day analytics breakdown


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