How to get the most out of your CMSA eBlast
CMSA offers twelve (12), monthly eBlast opportunities each calendar year. eBlasts may be branded content. Contact Rebecca Davis at rdavis@parthenonmgmt.com to schedule your eBlast today!
Details and Dimensions
- Copy may be sent in Word doc (with separately attached images), or HTML format
- Images should be sent as JPEG or PNG
- Include a link to desired webpage
Tips and Tricks
- Make link to webpage trackable to better determine ROI
- Include link to educational material or giveaway for better click-rate
- Tuesdays typically have the best open rate
- Thursdays typically have the best click-through rate
Deadlines and Reporting
- Image and link must be submitted seventy-two (72) hours prior to send date
- CMSA will provide a 24-hour analytics breakdown
- CMSA will provide an addtional seven-day analytics breakdown