How to get the most out of your CMSA eBlast

CMSA offers twelve (12), monthly eBlast opportunities each calendar year. eBlasts may be branded content. Contact Rebecca Davis at to schedule your eBlast today!

Details and Dimensions

  • Copy may be sent in Word doc (with separately attached images), or HTML format
  • Images should be sent as JPEG or PNG
  • Include a link to desired webpage

Tips and Tricks

  • Make link to webpage trackable to better determine ROI
  • Include link to educational material or giveaway for better click-rate
  • Tuesdays typically have the best open rate
  • Thursdays typically have the best click-through rate

Deadlines and Reporting

  • Image and link must be submitted seventy-two (72) hours prior to send date
  • CMSA will provide a 24-hour analytics breakdown
  • CMSA will provide an addtional seven-day analytics breakdown