By Dr. Colleen Morley DNP, RN, CCM, CMAC, CMCN, ACM-RN, FCM

In the complex and ever-evolving field of healthcare, the role of a professional case manager is indispensable. We serve as advocates, coordinators, and liaisons for patients navigating the healthcare system. Too long the “best kept secret in healthcare”, it is an imperative for the case management community to advocate for ourselves and the importance we play in the healthcare continuum. Let’s explore why knowing your value as a professional medical case manager is essential for both personal and professional growth. 

Advocacy and Patient-Centered Care 

Professional case managers are often the bridge between patients and the healthcare system. They advocate for patients' needs, ensuring that their voices are heard and their rights upheld. Knowing your value means recognizing the impact you have on a patient's journey. Your expertise, empathy, and ability to navigate the healthcare maze are invaluable assets that empower patients to make informed decisions about their health. The 2023 Case Management Week theme of “Keeping the Person at the Heart of Collaborative Care”, speaks directly to the role of advocate, reminding the healthcare team that the patient is the reason we are here, we (the interdisciplinary care team) are the support for the patient on their healthcare journey. 

Communication and Collaboration 

Effective communication and collaboration are fundamental to success in healthcare. Professional case managers work closely with physicians, nurses, therapists, and other healthcare professionals to develop comprehensive care plans. Knowing your value means understanding the unique perspective and skills you bring to the table. Your ability to facilitate collaboration among different stakeholders can lead to better patient outcomes and more efficient care delivery. 

Resource Optimization 

In the ever-resource-constrained healthcare landscape, optimizing resources is crucial. Professional case managers are adept at identifying cost-effective solutions, streamlining processes, and ensuring that patients receive the appropriate care they need. By knowing your value, you can help healthcare organizations save time and resources while providing high-quality care. 

Continuous Learning and Professional Growth 

Professional case management is a dynamic field, constantly evolving to meet the changing needs of patients and the healthcare system. Knowing your value means recognizing the importance of continuous learning and professional growth. Stay updated on the latest advancements in healthcare, attend conferences, pursue certifications, and network with peers. Your commitment to growth not only benefits you but also enhances the quality of care you provide to your patients. 

Self-Care and Burnout Prevention 

The demanding nature of the professional case manager's role can lead to burnout if self-care is neglected. Knowing your value includes understanding that your well-being is essential to your ability to provide excellent care. Practice self-care, set boundaries, and seek support when needed. By prioritizing your own health and happiness, you can continue to be an effective advocate for your patients.  

In the world of professional case management, the concept of "know your value" is not just a slogan; it's a guiding principle for success and fulfillment. As a professional case manager, your unique skills, knowledge, and dedication are invaluable assets that drive positive change in the lives of your patients. Embrace your role, continuously invest in your growth, and remember that by knowing your value, you can make a lasting impact on healthcare and the well-being of those you serve.   

Learn more on how to demonstrate your value at our Case Management Week Town Hall "Know Your Value." Join us for our daily #CMWeek2023 events for CEs, networking, prizes and so much more! For the full schedule and registration links, go to

Ready to take your practice to the next level? CMSA's Integrated Case Management Training provides multiple strategies to engage clients, stratify risk, and develop care plans to mitigate risk and help clients achieve improved health and well-being. Join us to learn these concepts through engaged learning, self-study and interactive sessions with your peers. Registration for this course is open through October 12th, register today:

Bio: Dr. Colleen Morley DNP RN CCM CMAC CMCN ACM-RN FCM is the Associate Chief Clinical Operations Officer, Care Continuum for University of Illinois Health System and the current President of the Case Management Society of America National Board of Directors. She has held positions in acute care as Director of Case Management at several acute care facilities and managed care entities in Illinois, overseeing Utilization Review, Case Management and Social Services for over 14 years; piloting quality improvement initiatives focused on readmission reduction, care coordination through better communication and population health management. Her current passion is in the area of improving health literacy. She is the recipient of the CMSA Foundation Practice Improvement Award (2020) and ANA Illinois Practice Improvement Award (2020) for her work in this area. Dr. Morley also received the AAMCN Managed Care Nurse Leader of the Year in 2010 and the CMSA Fellow of Case Management designation in 2022. Her 1st book, “A Practical Guide to Acute Care Case Management”, published by Blue Bayou Press was released in February, 2022. Dr. Morley has over 20 years of nursing experience. Her clinical specialties include Med/Surg, Oncology and Pediatric Nursing. She received her ADN at South Suburban College in South Holland, IL; BSN at Jacksonville University in Jacksonville, FL, MSN from Norwich University in Northfield, VT and her DNP at Chamberlain College of Nursing.